We're not doing Black Friday and here's why.

Black Friday is coming up fast, and I felt like it’s something I needed to address.

Promoting Overconsumption

Black Friday promotes overconsumption by creating artificial urgency. Pressuring people to buy more, faster, and often without intention. It turns shopping into a reaction, not a reflection. The focus shifts from value and meaning to quantity and deals, encouraging us to chase discounts instead of choosing consciously.

I don’t want you to buy five pieces just because they’re on sale. I want you to buy one, or maybe two because they mean something to you. Each CH Design piece carries sentiment: from the way it’s made to the way it makes you feel. Every part of it is intentional.

Made for Mass-production

This brand, it’s just me, Charlotte. Black Friday was built for the big boys, the ones who can handle stampedes and churn out thousands of pieces a day.

That’s not CH Design. Here, it’s one pair of hands and one flower at a time.

Discovering what it's worth

This past year, I’ve shaped CH Design into something I’m truly proud of. Every piece is hand & slow-made by me, and truly produced with a lot of love. I’ve come to realize that bulk discounting pieces doesn’t just lower the price; it lowers the emotional value, too. And that’s not what this brand is about.

"But, you did it last year!"

Yes, we did it last year. CH Design is a passion project, but also a learning journey. Figuring out who you are as a brand takes time, and sometimes that means trying things that don’t quite fit. (Remember the CH Design sunglasses?) Black Friday was one of those things. Fun experiment, but not our future.

Reshaping Retail

If we want to change how retail works, we need to do it together. Support your local shops. Choose the piece made with care, not the one slashed to 90% off. Buy less, but better. If you’re a small business: consider opting out of Black Friday this year.

Let’s make space for slower, more meaningful ways to create and buy.